Search Engine Optimization: Why you must use it
By now, a lot of online marketers and entrepreneur know that SEO is a critical factor for driving site traffic. If your website and content aren't properly enhanced, both for desktop and mobile users, you'll have an incredibly tough time attracting traffic from organic search your website.
However, there are lots of benefits of SEO aside from increased traffic. Here are simply a few of those benefits:
1. Correct SEO not only indicates better rankings, it suggests a better user experience
There's no question that user experience is now a substantial ranking element. The search engines wish to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and excellent integration of pertinent photos and videos. These components are all important for supplying a terrific experience for your visitors as well; in other words, by optimizing your website for SEO, you're immediately also enhancing your user experience. And a great user experience indicates greater conversion rates, more trust, and increased brand commitment.
2. Organic search may represent as much of 64% of all website check outs
A research study by Conductor of over 310 million visits to 30 various websites showed that natural search accounted for 64% of all recommendation traffic. While other research seems to show that social media has now surpassed search slightly in terms of recommendations, there's no question that search remains a vital source of traffic for most companies.
3. SEO leads tend to have greater close rates than outbound leads
According to this short article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the original source of this fact, it would not surprise me if this were true; it makes good sense that searchers who are looking for particular products or services are more likely to buy from businesses who they seek out through search, instead of those who attempt to attract them using outgoing marketing strategies (i.e. cold leads).
4. Inbound marketing approaches (including SEO) lead to more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report discovered that amongst marketing professionals, SEO had actually ended up being the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not creating leads through search, who is capturing these valuable leads?
5. Ranking in regional search directly results in increased check outs click to read and sales
If you run a regional company, enhancing your website for local search is definitely important. More and more consumers are utilizing regional search queries to determine regional businesses and to find areas, hours and directions.
According to Google, 50% of consumers who carried out a regional search on a mobile device went to a shop on that very same day. These searches also resulted in greater sales: 18% of local mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most efficient digital marketing techniques
To see how efficient something is, in some cases it's best to go directly to the source. According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing strategy, 66% find it "very effective or effective". Just 7% mentioned that their SEO efforts were "not really reliable or not at all reliable". These appear like sensible chances to me!
7. SEO results in increased reliability for your brand name
Ranking highly in the search results page signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page may cause undesirable presumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and hence sales) to manage to enhance your rankings.
8. SEO can be a less hands-on technique than other incoming methods
Social media and email marketing are both highly effective channels for creating leads, however both need some degree of continuous effort. To remain top of mind for your customers and potential customers, you need to be constantly pushing out new content to your list and social media followers. As soon as a page is SEO-optimized, you can frequently sit back, relax, and let it climb the rankings on its own merit. This, naturally, mainly depends upon specific factors such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, to name a few. However in general, when you lay the foundation of appropriate SEO-optimization for any given page, most of the effort is currently done.
9. Being on the 2nd or 3rd page of the search engine result ways practically no search visibility
Some company owner pass up any formal SEO efforts because they believe that remaining in the search results page (anywhere in the results) is "sufficient". Research by Moz shows that 71.33% of clicks take place on page one of the search results. Appropriately optimizing your site and material are crucial to accomplishing top rankings; and for that reason any degree of search presence.
10. The large majority of customers research study products online before going to a shop
Research Study from GE Capital Retail Bank shows that 81% of shoppers research study and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Achieving very first page rankings for your service and products is critical if you desire customers who are actively searching out your items to be able to discover you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net